Critical Components of Sourcing Market Intelligence

Market intelligence is market intelligence, right? Try telling that to a sourcing manager buried neck-deep in research, working to determine the best approach to sourcing a category that just experienced a 50 percent price increase. For sourcing professionals, market intelligence has a complex, but specific, definition. Compiling a comprehensive analysis package can be a challenge, especially when you’re working under a time crunch; however, understanding the critical components of market intelligence, and where to find them, is the first step toward creating an effective strategy.

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