Influence More Spend and Drive More Savings: Customer-Centric Procurement

This whitepaper focuses on how to influence more spend and drive incremental savings, and:

  • Defines Procurement’s Marketing Strategy and Objectives
  • Discusses Conducting Focus Groups
  • Applies the 4Ps Supply-Side Model – Marketing Mix
    • 1. Product – Clearly Define Your Services
    • 2. Promotion – Brand Your Initiative
    • 3. Place – Build Your Channels to Reach Spenders
    • 4. Price – Identify Your Costs and How They Will be Allocated to the Organization
  • Concludes with an Overview

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