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Readiness for Category Management – Lessons Learned from an Ultramarathon Runner

Chris Eyerman and Alan Veek of Denali Group discuss “Readiness” as it applies to Category Managers and what lessons can be learned from Ultra-marathon Runners.


Category Management is like a long distance race:
Concepts discussed:
1. A training Plan
2. You can’t Do it Alone
3. We must become comfortable with being uncomfortable
4. Develop a strategy
5. There is only one way to the Finish Line
6. Keep moving!
7. You can go much farther than you think you can – Category Management is a Journey!

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