This Market Intelligence Report focuses on the Marketing Services marketplace in the United States from a supply chain sourcing perspective. Marketing Services includes services ranging from marketing consulting services to advertising services. Primarily a fragmented and developing industry, Marketing Services has an emerging supplier base and is growing at a low rate. The Marketing Services category serves primarily industrial and commercial markets. The demand for Marketing Services is generated by primary drivers including economic growth and growth of the service sector. Key costs around the Marketing Services category include labor and data processing. The major trends in the Marketing Services industry include consolidation and technological advancements, among others. The risk outlook for the Marketing Services industry is improving based on the macroeconomic environment. Category management best practices around the Marketing Services industry include strategic sourcing practices, green initiatives and international market dynamic advantages.
Starting with detailed background information to provide category context, this report provides insight into the market drivers around demand and key costs, including both historical and forecasted commodity pricing. The supply base section covers the top suppliers, including high-level overviews and market news. The report presents the NAICS category cost structure and historical, current and future pricing curves as well as average margins on a current and 5 year basis. The trend section reports new and emerging industry directions. Regulatory considerations include tariff and taxation issues and developing governmental initiatives. Risk outlooks offer a view into upstream drivers that could adversely affect the industry and category. Insights and Best Practices share winning strategies around the management and sourcing of this category.