Market Intelligence has many definitions, as well as many uses. From a sourcing professional’s perspective, market intelligence is typically used for:
* General trend analysis to understand the bigger picture of market fundamentals, inflation bias, or supply/demand shifts
* Category-specific market intelligence that dives deeper into the analysis of category cost drivers, pricing trends, supply risk, and supply base research
* Internal customer market analysis, which helps summarize the impact of market shifts to the specific organizational goals of key internal customer groups

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